GOOGLE ADS - PAY PER CLICK (PPC)

What's the reason any company advertises on any form of mainstream media (TV, Radio, Print)?

The Answer: To target a key demographic. Female or housewife-oriented product commercials advertise on soap operas and daytime talk show television programs due to the audience. It's more cost-effective for the company to target that audience than to air the same tv spots during a football game.

The same is true for the Internet, with one major exception. Thanks to PPC marketing, the advertiser can target the critical demographic and the specific product sought! For example, let's take a well-known company: Nutrisystem. Nutrisystem continues running nationwide television campaigns (typically on smaller cable networks and non-peak times). However, they have also turned to the Internet for keyword searches of "lose weight," "weight loss," and dozens of other commonly searched keyword phrases. Even though they are one of the most prominent weight-loss companies in the United States, they still need brand recognition on the Internet. Natural search engine optimization takes time and nurturing, but PPC campaigns can be set up and active in minutes!

Pricing Differences across the mainstream media:

Television and radio charge advertising rates per viewership. These media providers will give the advertiser an estimated total number of viewers and charge a flat rate. The bottom line: there is zero knowledge of the percentage of viewers who are remotely interested in the product the advertiser is marketing. With PPC / Internet search marketing campaigns, pricing is established via per click (hence the name – pay per click). If you structure the targeted keywords and phrases correctly, you can achieve top rankings (on Google, Yahoo, and MSN) for as little as one dollar per click (or less!).

PPC and the local mom-and-pop business:

This is where local business owners can find their 'niche' on the Internet. For example, when you're looking to find local restaurants or stores in your city, what do you plan on typing to try and find a meal? Let's say you're in the mood for Chinese food. Unless you already have that refrigerator magnet on your door, you need to locate a restaurant in your area. You can either geo-target a PPC campaign to appear in searches only in the desired location or include city-street-specific names in your targeted keyword/phrase list for the PPC campaign. This helps out local non-Internet-based stores in many ways.

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• Industry-leading expertise. We participate in cutting-edge training for the latest and greatest digital advertising tools – even before they become widely available.
• Consistent attention. The #1 mistake advertisers make is the "set it and forget it approach." Our team gives each of our clients constant attention throughout our partnership. We constantly test, evaluate and implement strategies to improve your ROI, whether you are brand new or have partnered with us for years.
• Advanced strategy. Anyone can be "good" at launching a simple Ads account, but our PPC specialists are well-versed in advanced advertising strategy, taking your ad account from just "ok" to "awesome!" 
• 100% transparency. We report on everything, the good and the bad. 
• Customized reporting. We create customized live dashboard reports that include any and all data you want to see on your account's performance. You'll have full access to this report 24/7 and your Analytics and Ads accounts. ​