The logo is the first thing most people will see when they think of your business. It's the start of your branding.
Your logo could be something complex or something simple like a wordmark. There are many different styles of logos to consider. Do you want it to be serious? Cartoony? Bold? Modern? Clever? This is usually how a client first sees you, so you want to greet them with the feeling you're looking for. Colors are another critical step. Many colors have psychology and mood to them. Blues are trustworthy, Reds and Yellows are hungry colors, so they are used with food often. Greens often feel fresh. How about fonts? Font preferences can change rapidly. Currently, bold sans-serif fonts are popular, while in the 80s, rounded fonts like Cooper Black or stripped fonts ruled the day. There are thousands upon thousands of fonts to help make your logo complete your perfect look. Finally, think about how your logo will look on different backgrounds and look big and small. Is it readable at all sizes? Sometimes super detailed images look unreadable in a small format.
What's our process for designing logos? We will discuss your thoughts and ideas and listen to what you like. After our meeting, we will provide several examples of designs to start a conversation. These can range from hand-drawn to clean and modern, depending on your preferences. We work with vectors, so your logo is ready for print and will scale perfectly, no matter the size. You have the complete approval process as we work out your exact vision. When the design process is finished, we will send you PDFs, Illustrator files, and any other file formats you require. You'll get dark background and light background versions of your new logo so that it will look great over any background. Full branding packages are available to complete with style guides.
